Event Activation Examples
Over the years, we have had the pleasure of working along side big brands, and independent businesses to deliver unique event experiences. Perfect for engaging directly with customers, clients, bloggers, industry professionals, staff and beyond!
For the majority of corporate events, we work closely with our clients to develop a bespoke workshop tailored to their event brief. Ensuring the outcome successfully connects with their brand identity, promotes their services, or products in the best way, and ultimately leaves a long-lasting positive experience in the minds of their audience (and on social media too!)
Take a look over just a handful of the successful craft workshop events we have worked on over the years, in partnership with some of the UK's leading brands and catering for well over 9,000 of their customers and team to date.
Festive Staff Treat
Tiktok
Dec 2023 - International
EVENT AIM & OUTCOME
Throughout December, our team were invited to attend Tiktok HQ offices in London, Berlin, Casablanca, Milan, Paris, and Stockholm to name just a few. Where we were to be the main focus of their end of year party and the aim was to engage with as many of their team as possible. We delivered a decoration personalising drop in experience, alongside a self-led Christmas card making station. Both were provided as inclusive and engaging activities to suit a broad audience made up of all ages, abilities, and backgrounds.
In Store Experiences / Ticketed Workshops
Acqua di Parma
Dec 2023 - London
EVENT AIM & OUTCOME
This luxury perfume brand wanted to develop a tailored cracker making experience for their customers as part of a exclusive in store event at the John Lewis flagship Oxford Street store. Working closely with the team in Italy to ensure the materials perfectly coordinated with their seasonal campaign and brand colours, it was crucial that the outcome was high-end to compliment the brand. Tickets for this experience sold out within 24 hours and it was a great success. On the day of the event, guests could add a perfume sample inside each deluxe handmade cracker as a gift for the recipient and built a strong positive association with the brand.
Livestream
Tastemade x Pinterest
June 2023 - Online
EVENT AIM & OUTCOME
In collaboration with Tastemade UK and Pinterest for a series of shoppable live streams, The Crafty Hen provided two online craft demonstrations. Falling in Pride Month, our makes had to reflect the nature of the occasion - be fun, colourful, and inclusive. Viewers could follow along to discover how to make creative accessories to wear such as rainbow coloured pom pom crowns, and multi-colour sequinned nipple tassels for a guaranteed giggle. Viewers could follow shoppable links to directly source specific materials, or order our pre-made craft kits.
In Store Experiences / Ticketed Workshops
Pernod Ricard
Dec 2022 - Multiple Locations
EVENT AIM & OUTCOME
We were approached to develop three workshops closely aligned with and incorporating the values of three major drinks brands as ticketed experiences to be enjoyed alongside a cocktail masterclass. Tickets were available for customers of Monkey 47 Gin, Absolute Vodka and Beefeater Gin, as well as customers of the venues in which they took place, numerous Greenking bars and John Lewis flagship stores. Utilising branded ribbons, printed crackers, theming materials to match the cocktails and including miniatures of the spirits meant this was a hugely engaging event with great value for money and longterm connectivity with the brands represented.
Virtual Team Building in Lock Down
Great Western Air Ambulance charity
May 2021 - Virtual
EVENT AIM & OUTCOME
With the strains of half the team working in isolation from their colleagues, and dealing with worries about the pandemic all whilst supporting frontline responses, having the distraction of a virtual team bonding activity as a therapeutic and creative outlet was a welcome boost for moral. We curated bespoke bunting kits in GWAAC brand colours and helped participants to design bunting featuring the logo and key symbols. The on brand customised bunting was sewn together and used to brighten up the office place for the frontline team, along with decorating their stall for future fundraising events.
Gifting / Craft Kits
Warburtons
Oct 2020 - Craft Kits
EVENT AIM & OUTCOME
Warburtons ordered a large quantity of our egg cup painting kits to include in their fabulous hampers of goodies gifted to influencers around the UK. The hampers promoted the launch of their new half and half product range, containing samples of loaves, flat bread and rolls, alongside our ceramic painting kits. A perfect accompaniment for the family friendly / Mummy bloggers that were gifted this fabulous hamper.
Online Team Building with Charity Partners Benifiting
SKY
Sept-Dec 2020 - Virtual
EVENT AIM & OUTCOME
The aim here was to connect with Sky’s charity partners whilst enjoying a spot of team building despite many of the team having to work from home. Sky wanted to work as teams to create face coverings that could be donated to their charity partners to support them through this difficult time. We hosted a series of online workshops showing teams of up to 15 at a time how to create three practical washable face masks from scratch. Once made, participants could keep a mask and donate the other handmade face covering to a Sky charity partner.
Product Launch / In Store Event
Little Greene
Dec 2019 - London
EVENT AIM & OUTCOME
As a treat for their customers and a way to showcase their latest wallpapers, Little Greene approached us to deliver a high end inclusive festive workshop at their Marylebone Showroom. Incorporating the beautiful wallpapers, we showed Little Green’s loyal customers how to craft a unique set of stylish Christmas crackers from scratch at an exclusive ticketed event in the run up to Christmas. Perfect to add a chic touch to the dinner table and share with family on the big day.
Product Launch / Influencer Event
Hillarys Blinds
Feb-Sept 2015 - Nationwide
EVENT AIM & OUTCOME
Looking to promote the launch their SS15 and later AW15 Jewel fabric collection, we developed a year long UK-wide craft roadshow. Inspired by and using Hillarys Blinds fabrics to create a range of items, from hair accessories to jewellery boxes to 3D birds. These blogger experiences resulted in lots of social media interaction with the designated tag #HillarysCrafternoon, individual blog articles and social content from over 150 blogger participants in the weeks that followed.
Family Friendly Craft Station
B&Q
May 2018 - Multiple Locations
Event Aim & Outcome
Having worked with B&Q for over 2 years, they asked us to develop a series of three day family friendly craft workshops themed around "Bugs, Bees & Birds" to coincide with the half-term holiday. Each activity was tailored to a different age group, and all had to connect with B&Q products too. Participants constructed DIY bug houses, painted plant pots for bee-friendly flowers, and created handmade bio-degradable bird feeders to take home.
Blogger Experience
VIKING STATIONARY
April 2017 - Manchester
Event Aim & Outcome
Inviting 30+ bloggers to engage with an arty party and showcase the Viking stationary range, led us to develop two bespoke workshops to run simultaneously for the attendees. First, learning lino printing techniques and creating unique rubber stamps to colourfully customise their Viking folders. Alongside this, we also provided a range of fun, modern and contemporary materials to inspire the bloggers to personalise their Viking notebooks using a variety of techniques and methods.
Festive Staff Treat
Google & EE
Dec 2016 / Dec 2017 - Nationwide
Event Aim & Outcome
As a thank you for the hard work of their staff launching the Google Pixel phone in 2016 and then the Pixel II in 2017, we worked alongside Google and EE to host fun drop in craft workshops at 6 major call centres across England, Wales and Ireland. In 2016, our inclusive ceramic painting stations were ideal for a mixed audience of male and female staff members, all ages and all abilities too. To keep the experience 'on brand' we provided paints, and ceramic pens in the Google logo colours too.
In Store / Festive Activation
Regent Street
Dec 2016 - London
Event Aim & Outcome
To draw in the public from the high-footfall Regent St into an immersive festive hub, the Regent Street team orchestrated a series of free 'Customise your Christmas' workshops over 3 days. Our bauble painting station had a constant stream of eager participants who got to take away their unique hand painted decorations to brighten up their Christmas trees as a long lasting memento of their impromptu grotto experience.
Product Demonstration / Influencer Event
Laura Ashley
Nov 2015 - Glasgow
Event Aim & Outcome
Following on from running a network of nationwide #LauraAshleyCrafts events, Laura Ashley asked us along to introduce, promote and run a live demonstration of their new craft kits. Catering for a group of influential and excited bloggers, the event successfully helped to push awareness of these new products across social media and engage a wider audience demographic too.
Staff Training
O2
Nov / Dec 2016 - Nationwide
Event Aim & Outcome
In preparation for the busy festive period, we co-ordinated a training programme of enjoyable and informative gift wrapping tutorials for the O2 Angels in 19 locations. We illustrated a wide range of techniques and engaged with the O2 Angels to encourage them (regardless of their ability at the start of the day) to produce grand impressive bows, decorative ribbons and unique wrapping styles. They could then in turn pass on these new skills to fellow colleagues through the festive period.
Online Content / In Store
Cath Kidston
Nov 2015 - Nationwide
Event Aim & Outcome
After helping to deliver a nationwide series of fun cracker making demonstrations in store, we were approached to turn our interactive workshop into an online tutorial for an even greater reach. With our high end photography, clear and concise step by step guide and professional delivery, the tutorial and workshops combined no doubt resulted in many crafty Cath Kidston style crackers pulled around the Christmas table!
“Just to say thank you very much for your hard work on the Google party. It’s a big one to organise and you always make it so easy to organise the crafting.
It was busy all night long, so please do pass on our thanks to the Crafters for all their hard work. ”
“Just wanted to thank you and your girls very much for a successful training event. You did a difficult job very well getting the wrappers to 19 locations round the country over 4 days.
We will have no hesitation in using you again for any craft related events.”
“Thanks for your email and yes it was a great activity, the ladies all loved the experience and it was fantastic they had something to take away from it. We will certainly share any feedback with you and keep you in mind for our retreats next year.”
Previous Clients Include
